Charter Privacy

BEGUMMY privacy policy

Contact information:

Bishop's Street 26
1000 Brussels
Business Number (TVA-BE): 0538,522,224
Phone number: + 33 9 77 55 66 99

1. why this privacy Charter?

Any person (hereinafter referred to as "the user") visiting and/or using the website (hereinafter referred to as "the site") discloses a number of personal data. Personal data is information that allows us to identify you directly or indirectly as a natural person. 

We collect and process your personal data in accordance with the applicable legal provisions, namely the law of 8 December 1992 on the protection of privacy in respect of the processing of personal data ("life law and the European regulation of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ("regulation").

By using the site, you declare that you have read this privacy policy and expressly agree to the collection and processing of your personal data in the manner described in this document.

We reserve the right to make changes to our privacy policy at any time. Any substantial change will always be communicated clearly to the users. However, we advise you to consult this document regularly.

2. Who processes your personal data?

2.1. the controller

BEGUMMY is responsible for the site BEGUMMY is therefore responsible for the processing of your personal data by determining, alone or in conjunction with others, the personal data that is collected, the purposes of processing and the technical and organisational means that surround the processing of your personal data.

2.2. the subcontractor (s)

BEGUMMY is free to use subcontractors. The subcontractor is the natural or legal person who processes your personal data on request and on behalf of the controller. The subcontractor is obliged to ensure the security and confidentiality of your data and always acts on instructions of the controller.

3. on what basis are my data processed?

In accordance with the regulations, we process your data on the basis of the following legal foundations:

  • On the basis of the execution of the contract to which you are a party and under the legal obligations applicable to all matters relating to the management of the contractual relationship.
  • On the basis of the execution of the contract to which you are a party and on the basis of your consent for all matters relating to the use and supply of our services.
  • Based on your consent to send promotional offers (direct marketing).

4. What personal data are collected?

    The processing of your personal data is limited to the strictly necessary to achieve the purposes pursued by BEGUMMY.  Listed below are the categories of data affected by the processing.

    • Surname, first name and contact details
    • Username and password
    • Email address
    • Phone number
    • Bank details
    • Date of birth
    • Nationality
    • Sex

    This data is collected at the time of your registration on the site and when you place an order online. Other personal data may be collected later, for example as part of our after-sales service. By leaving your phone number, you agree to receive an automatic SMS from BeGummy via a telephone system linked to the number provided. These data are necessary for the provision of BEGUMMY services.

    In addition, we use cookies to recognize the user and to offer him a personalized experience, to memorize his technical choices (e.g. a language or a "shopping cart") and to detect and correct any errors present on the site. For more information about the use we make of cookies, we invite you to consult our Cookie Policy.

    Under no circumstances will BEGUMMY collect or process sensitive data.

    5. What are the purposes pursued?

    BEGUMMY collects your personal data for the sole purpose of providing you with an experience of optimal, personalized and safe use of the site and the services offered therein. The processing of your personal data is therefore essential to the proper functioning of the site and to the provision of associated services. If this data is lacking, is erroneous or incomplete, BEGUMMY reserves the right to suspend or cancel certain transactions.

    BEGUMMY undertakes to process your personal data exclusively for the following purposes:

    • To allow the user to have access to his "user account" and to be able to place an order on the site;
    • Manage the contractual relationship;
    • Offer the user a personalized service by sending newsletters, presenting personalized products, providing support and tracking complaints.
    • Detect and protect the user from fraud, errors and criminal behaviour.
    • Send promotional offers if you have expressly consented to it (direct marketing). In this case, you remain free to withdraw your consent at any time.

    By visiting our site, some data are collected for statistical purposes. This data allows us to optimize your usage experience. This is your IP address, the geographic area of consultation, the day and time of consultation, and the pages viewed. By visiting the site, you expressly agree to the collection of such data for statistical purposes.

    The user always provides his personal data to BEGUMMY and thus retains some control.

    If certain data are incomplete or visibly incorrect, BEGUMMY reserves the right to suspend or postpone, temporarily or definitively, certain actions.

    6. who receives your personal data?

    Your personal data is intended to be used exclusively for internal purposes. Your personal data will therefore not be sold, given or transmitted to third parties, unless you have prior consent from us.

    BEGUMMY has taken all possible technical and organisational measures to avoid a data breach. If this were to happen, BEGUMMY undertakes to take all necessary measures to limit the damage to a minimum.

    7. how long is your data kept?

    Your data is kept as long as necessary to achieve the purposes pursued. They will be erased from our database from the moment they are no longer necessary for the purpose pursued or if you have validly exercised your right to erasure.

    8. What are your rights?

    8.1. guarantee of fair and lawful treatment

    Your personal data is always processed in accordance with the legitimate purposes specified in point 5. They are collected and processed in an adequate, relevant and non-excessive manner, and are not retained for longer than necessary to achieve the purposes pursued.

    8.2. right of access 

    If you are able to prove your identity, you have the right to obtain information about the processing of your data. Thus you have the right to know the purposes of the processing, the categories of data concerned, the categories of recipients to which the data are transmitted, the criteria used to determine the duration of data retention, and the rights you can exercise on your data.

    8.3. right of rectification 

    Inaccurate or incomplete personal data may be corrected. It is the first responsibility of the user to make the necessary changes himself in his "user account", but you can also request it in writing.

    8.4. right to erasure (or "right to oblivion") 

    You also have the right to obtain the deletion of your personal data in the following assumptions:

    • Your personal data is no longer necessary in view of the purposes pursued;
    • You withdraw your consent to treatment and there is no other legal basis for treatment;
    • You have validly exercised your right of objection;
    • Your data has been subjected to illegal processing;
    • Your data must be deleted to comply with a legal obligation.

    The deletion of the data is mainly related to visibility, it is possible that the deleted data remains still temporarily preserved.

    8.5. right to limitation of treatment

    In certain assumptions, you have the right to request the limitation of the processing of your personal data, in particular in the event of a dispute as to the accuracy of the data, if the data is necessary in the context of a judicial procedure or the time necessary for BEGUMMY to verify that you can validly exercise your right to erase.

    8.6. right of objection 

    You also have the right to oppose at any time to the processing of your personal data for the purposes of direct marketing. BEGUMMY will cease the processing of your personal data, unless it can demonstrate that there are compelling legitimate grounds for the treatment that prevails over your right of objection.

    8.7. right to data portability 

    You have the right to obtain all personal data that you have provided to us in a structured format, commonly used and machine readable. At your request, this data may be transferred to another provider, unless technically impossible. 

    8.8. right to withdraw your consent 

    You may withdraw your consent to the processing of your personal data at any time, for example for direct marketing purposes.

    9. How do I exercise my rights?

    To exercise your rights, you must send us a written request and proof of identity, by registered mail to BEGUMMY, rue du Marquis 1, 1000 Brussels, Belgium or by e-mail to We will respond as soon as possible, and no later than one (1) month after receipt of the request.

    10. possibility of submitting a complaint

    If you are not satisfied with the processing of your personal data by BEGUMMY, you have the right to lodge a complaint with the data protection authority (

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    The Bubble Gum Challenge!

    During a #GUMPARTY, you have to be Hyper GUM, right? That's why we offer you a great challenge Super Gummy...

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    It's time to dance, sing and play!

    During our #GUMPARTY, Mathilde and Clara created a special BEGUMMY. It's FUN, YUM and GUM!

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    See for yourselves on @BEGUMMY's account! Now, learn these steps and try to reproduce them in BEGUMMY!

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    You are two now... but you will soon become one!

    For this challenge, we need a puppet and a puppeteer. When the duo is formed, the puppet puts his hands behind his back. The puppeteer then sits behind the puppet and slides his arms into his sleeves. And it is now that the puppeteer will finally be able to take orders to accomplish a very important task:

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    How long will you be able to eat your cupcake?

    So, ready to face the challenge?


    Pop-Horn Challenge!

    What rhymes with Unicorn and who eats? The POPCORN!

    Everyone gets a popcorn cone and put on his beautiful unicorn horn on his head. With one hand, hold the horn of your opponent and Chantonnez this pretty song:

    "I hold You, you hold me, by the GUMMY horn
    The first one who laughs picks up a
    POP! CORN! "

    Anyone who hasn't laughed can throw popcorn at the loser. We do this again until one of you has no popcorn in his cornet. It's time to sing, to eat, but especially not to laugh!

    So, ready to face the challenge?


    Scotch Challenge!

    How many words do you know?
    A lot, isn't it?
    Well, that's what we're going to see!

    The rules are simple: say one word each in turn. The sequence must be as fast as possible. Say the first word that comes to mind. They don't even have to be linked to each other. Sounds easy, doesn't it? But beware, if one of you hesitates, stutters or repeats a word that has already been said...

    The punishment will be sticky!

    The winner can then stick three pieces of Scotch on the loser's face. And we do it again until one of you is unrecognizable!

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